[ CAMPAIGN SYSTEM ]
2025 Season Tickets Campaign
Led creative direction for a season tickets campaign, introducing a new visual identity centered around football leadership and custom photography to support sales efforts.
Collaborators·Design, Ticketing, Marketing, Digital, Photography
The campaign needed to support season ticket sales while introducing new football leadership, requiring a strong visual identity that communicated a clear shift into a new era.
Decisions
- 01
Built the campaign around a new era narrative centered on football leadership
- 02
Helped direct a custom photo shoot to capture intentional, reusable imagery
- 03
Combined individual portraits into a unified trio composition
- 04
Introduced a radial jag head element to anchor the visual identity
- 05
Designed a scalable system across ticketing touchpoints
Flow
Outcome
Delivered a cohesive multi-channel campaign supporting season ticket sales.
Established a strong visual identity used prominently across platforms.
Introduced a design element that carried forward into broader brand usage.