[ CAMPAIGN SYSTEM ]
Fan of the Year Campaign
Led creative direction for a multi-channel campaign to promote Fan of the Year voting, adapting NFL-provided assets into a Jaguars-branded experience across digital, social, and in-stadium touchpoints.
Collaborators·Design, Social, Digital, Marketing, Production
Fan of the Year voting required clear, engaging promotion to drive participation while working within NFL-provided creative and maintaining a strong Jaguars brand presence.
[ FOTY Social Creative ]
Decisions
- 01
Translated NFL-provided Fan of the Year assets into a Jaguars-specific visual identity
- 02
Designed a consistent experience across digital, in-stadium, and paid channels
- 03
Used QR-based interactions to reduce friction and encourage voting
- 04
Extended the campaign across domestic and international Fan of the Year initiatives
- 05
Maintained clarity and simplicity to support quick fan participation
Flow
Outcome
Delivered a cohesive multi-channel voting campaign across multiple seasons.
Supported fan participation through accessible and consistent promotion.
Established a repeatable system for future Fan of the Year activations.
[ FOTY Email Creative ]