[ CAMPAIGN SYSTEM ]
You've Been Spotted
Designed the campaign identity and physical touchpoints for a Jacksonville-based lead generation activation, converting in-person fan interactions into ticketing leads.
Collaborators·Marketing, Sales
The organization needed a low-friction way to identify local fans, collect ticketing leads, and create a memorable in-person interaction tied to the Jaguars brand.
The activation centered around a simple printed card that was easy for staff to hand out and easy for fans to act on.
Decisions
- 01
Created a cohesive campaign identity across cards and merchandise
- 02
Designed the card as a simple entry point into the signup flow
- 03
Used QR-based interaction to connect real-world fan moments to digital lead capture
- 04
Kept the experience easy for staff to explain and fans to act on
- 05
Extended the campaign identity into the merchandise to reinforce the overall experience
Flow
Outcome
Supported a local lead-generation campaign through merchandise-based fan engagement.
Helped convert in-person interactions into ticketing leads.
Contributed to a cohesive, recognizable campaign experience across touchpoints.