[ VISUAL SYSTEM ]
London Games
Developed the visual direction and campaign system for Jaguars UK, establishing a consistent London Games identity across social, digital, and international activations.
Collaborators·Marketing, Jaguars UK Team, Digital
The look is built around our game uniform palette, black and teal, with a custom DUUUVAL mark using a Blackletter D as the primary Jaguars UK identifier.
In 2026, we will host two home games in London instead of one. The existing system carried that announcement, keeping the look consistent across U.S. and U.K. touchpoints while driving ticket interest registration.
[ 2025 London Game Social Creative ]
Decisions
- 01
Built the London look around our game uniform palette, black and teal, as the visual foundation for Jaguars UK
- 02
Created a DUUUVAL mark using a Blackletter D for Jaguars UK and London Games usage
- 03
Established the mark as a reusable identity element across UK-specific activations
- 04
Aligned the 2026 London Games announcement rollout across U.S. and U.K. audiences simultaneously
- 05
Designed the 2026 campaign around a single clear action: register your interest
Flow
Outcome
The London Games visual system is an ongoing part of how we show up for Jaguars UK, not a one-time campaign.
The Blackletter DUUUVAL mark is now a consistent identifier across international activations.
The 2026 two-game announcement used the existing system to deliver a clear, coordinated rollout across social, digital, and in-person touchpoints.
[ 2026 London Games Communication ]