[ VISUAL SYSTEM ]
Throwback Creative
Developed a multi-season visual system inspired by early 2000s web culture, supporting throwback uniforms across digital experiences, merchandise, and fan engagement.
Collaborators·Design, Digital, Photography, Production
The introduction of Prowler throwback uniforms required more than a one-time campaign.
The goal was to create a visual system that felt authentic to the late '90s and early 2000s era, while still functioning across modern digital platforms, merchandise, and evolving fan experiences.
[ 2025 Throwback Social Creative ]
Decisions
- 01
Translated nostalgia into a usable system
- 02
Designed for multi-platform flexibility
- 03
Contributed to Jaguars.com experience design
- 04
Balanced authenticity with modern usability
- 05
Evolved the system across multiple seasons
Flow
Outcome
Created a cohesive throwback system that extended beyond a single campaign, supporting digital experiences, merchandise, and ongoing fan engagement.
The visual language continued to evolve across seasons, reinforcing consistency while allowing for new expressions.
Helped establish a scalable approach to translating brand history into modern, multi-platform design systems.
[ It's About Us Campaign ]
[ 2024 Prowler Throwback Website Takeover ]
[ Prowler Throwback Pro Shop Event ]
