[ CAMPAIGN SYSTEM ]
Orlando 2027
Designed a multi-channel announcement campaign to communicate the Jaguars' temporary relocation to Orlando for the 2027 season, balancing clarity, excitement, and fan engagement.
Collaborators·Digital, Marketing, Florida Citrus Sports
In 2027, the Jaguars will temporarily relocate to Orlando for the season due to stadium construction in Jacksonville.
Fans needed a clear, direct explanation of the change, not buried in detail, but communicated with energy and transparency across every channel at once.
Decisions
- 01
Framed the announcement with a 'Greetings from Orlando' concept
- 02
Balanced clarity with excitement across all touchpoints
- 03
Maintained consistent messaging across digital and physical channels
- 04
Supported a landing page for centralized information
- 05
Extended into in-person event assets
Flow
Outcome
Delivered a cohesive multi-channel rollout communicating the relocation clearly and with energy.
Supported fan understanding of the temporary change while maintaining engagement.
Maintained consistency across platforms from initial announcement through ongoing touchpoints.