[ CAMPAIGN SYSTEM ]
2025 Playoffs
Contributed to a multi-channel playoff campaign spanning digital, social, in-stadium, and physical activations, supporting fan engagement during a high-stakes postseason run.
Collaborators·Design, Social, Digital, Marketing, Production, Photography
The playoffs required a clear shift in visual identity and energy, moving from regular season content into a more intense, unified campaign while supporting fan engagement, ticket demand, and in-game atmosphere.
[ Playoff Social Creative ]
Decisions
- 01
Helped transition the brand from regular season visuals into a darker, playoff-specific identity
- 02
Contributed to a unified campaign across digital, social, and in-stadium environments
- 03
Supported rapid content creation for high-visibility playoff moments
- 04
Designed assets that aligned with both fan engagement and promotional efforts
- 05
Extended the campaign into physical merchandise to support grassroots activation
Flow
Outcome
Delivered consistent visual support across a high-visibility playoff campaign.
Contributed to fan engagement leading into and during a home playoff game.
Helped unify the brand experience across digital and physical touchpoints.
[ Small Market Team ]