[ CAMPAIGN SYSTEM ]
NFL Draft Creative
Helped shape the Jaguars Draft identity across multiple seasons, adapting NFL-provided assets into a cohesive team-specific experience across digital, social, and product touchpoints.
Collaborators·Design, Social, Digital, Marketing, Production, New Era
Each NFL Draft season required translating league creative into a Jaguars-specific identity while keeping the experience aligned across NFL, team, digital, social, and product touchpoints.
[ Draft Education Slider ]
Decisions
- 01
Translated NFL-provided Draft assets and guidelines into a Jaguars-specific brand expression
- 02
Maintained alignment with league-wide creative while reinforcing team identity
- 03
Extended the Draft identity across social, digital experiences, and site takeovers
- 04
Executed real-time Draft content with speed and accuracy
- 05
Contributed to New Era Draft cap refinement through brand feedback
- 06
Led promotional creative for Draft caps across web and app experiences
Flow
Outcome
Delivered a cohesive Draft experience across multiple seasons.
Maintained consistency between NFL creative and Jaguars platforms.
Supported fan engagement through real-time content and product promotion.
Improved brand alignment across digital and product touchpoints.
[ Draft Creative ]
[ 2026 Draft Creative Team ]
