[ CAMPAIGN SYSTEM ]
Driving SMS Subscriber Growth
Designed a multi-channel campaign to grow SMS subscribers by making the value of the channel clear, immediate, and easy to act on.
Collaborators·Marketing, Marketing Operations
SMS is one of the most direct ways to reach fans, but it requires a clear opt-in.
Many fans were unaware of what they would receive or why it was worth subscribing. The goal was to communicate the value of the channel quickly and reduce friction in the signup process.
Decisions
- 01
Made the value of SMS immediately tangible by using real message examples
- 02
Introduced motion in email with marketing to help the message stand out
- 03
Simplified the system around one clear action: subscribe
- 04
Used familiar iOS-inspired UI patterns to reduce friction
- 05
Built a consistent multi-channel path to conversion
Flow
Outcome
Supported SMS subscriber growth by clarifying the value of the channel and creating a more direct path to opt-in.
The campaign system extended across multiple touchpoints, with reusable motion assets increasing reach and consistency over time.
Helped establish a scalable framework for communicating and growing a direct-to-fan channel.